Oj oj oj

Release and video

Telegrafi reported on 18 December 2024 that Vula had presented a new musical project that Wednesday: a song titled Oj oj oj, accompanied by a video that was already on his official YouTube channel. The same day KOHA.net noted that the song had gathered close to 15,000 views on that channel within an hour.

The main role in the video goes to Dea Mishel Hoxha, a former housemate of Big Brother VIP Albania 2, and the actors Muhamed Arifi and Edon Bërveniku also appear in it. Telegrafi says it was directed by Besian Durmishi and produced by Adea Kelmendi, who also looked after its colours, and KOHA.net likewise credits Kelmendi with the video.

A viral moment

On 2 February 2025 Indeksonline wrote that Vula, whom it calls a hip-hop icon, had recently hit the music market with Oj oj oj, which it says became viral on social networks and set big records. It added that a dance had also gone viral with the song, and that the presenter Edi Manushi had shared a sequence from it in which people are seen enjoying its rhythm.

The short report gives no figures. Read together, KOHA.net’s one-hour count and Indeksonline’s February report show the song drawing attention on the day it came out and still being talked about more than six weeks later.

About Ledri Vula

Ledri Vula was born on 10 July 1986 in Pristina, Wikipedia records. His father, Agron Vula, is a television producer from Gjakova, and his mother, Xheraldina Vula, a journalist and television personality from Ulcinj in Montenegro. He rose to prominence in 2005 as one half of the hip hop duo Skillz, which dissolved in 2012, and launched his solo career in December 2014 with the single 100 Probleme.

Wikipedia adds that in 2016 he won the My Music Hit of the Year award at the Top Music Awards and that in 2019 he performed at the Sunny Hill Festival in Pristina. His debut studio album, 10/10, dates from 2020.

In Emblem World, Oj oj oj sits in the Kosovo music collection, where people discover and rate local food, drink and music.