How Emblem Works | Digital Cultural Passports

Open the app, find a location, visit the place, unlock the Emblem, keep it in your collection, gift it or share it with others.

Continue exploring

From the map to your passport

Emblem is a free app of digital souvenirs that you can only collect where they belong. Here is one visit, from the map to your passport.

Find a place

Open the map. Every pin is a place with its own Emblem: a monument, a museum, a square, a café with a story.

Be there

Walk to it. When you tap Collect, the app checks by GPS that you are really at the place.

Collect it

Tap Collect. The Emblem an artist drew for that place is now yours, with their name on it.

Learn its story

Read what the place means and what the artist wanted to show. Some passports add a quiz.

Keep it in your passport

Every Emblem joins one collection, and each passport fills up as you go, with titles to earn on the way.

Rewards along the way

Sometimes a collected Emblem turns out Lucky, with a real reward. Partners give rewards too, and passports have titles and quizzes. All optional: collecting stays free.

Lucky Emblems

A real reward, like a free museum visit, found by chance

Partner rewards

Offers from partners, unlocked by what you collected

Titles

Earned as a passport fills up

Quizzes

A few questions about what you saw

Quick answers
Do I need to be at the place?
Yes. Collection is GPS-verified by default so an Emblem represents a real visit.
Is Emblem free?
The app is free to download. Selected passports, Coin packs and Emblem Membership are optional in-app purchases with local store pricing.
Are Emblems NFTs?
No. Emblems are cultural digital souvenirs, not speculative blockchain assets.
Can an organisation use Emblem?
Yes. Organisations can launch a managed passport without building and maintaining a separate app.
Can Emblem creators participate?
Yes. Emblem creators can join the network and be considered for place-based commissions.
Does Emblem track every movement?
Emblem uses your location to check a collection at the place, and to show the map and what's near you while the app is open. Optional alerts when an Emblem is nearby work in the background on iPhone only. Emblem does not sell personal information.