Your cultural passport, in your own identity

Give visitors digital souvenirs to keep. Build your organisation’s profile, discovery passports, quizzes, titles, events and rewards with Emblem, and connect with cultural partners.

Passport projects and evidence

Your cultural passport, in your own identity

Emblem turns your places into original digital souvenirs that visitors collect at the real place, in an app already on iOS and Android in 22 languages. You pay once to create your Emblems, then a yearly fee. Visitors collect for free.

Luxembourg Passport supported by Youth for Peace: UNESCO Intercultural Leadership Programme (2025–2026)

European Charlemagne Youth Prize 2026: national winner for Luxembourg

Cultural Passport

For communes, regions and museums

€400 per Emblem, with a local artist, €250 with your own artwork · from 5 Emblems.

Then a yearly fee, by visitors a year

Under 50,000: €600 a year

50,000 – 250,000: €1,200 a year

250,001 – 1,000,000: €2,400 a year

Over 1,000,000: from €4,800 a year

Artworks by local creators

The story of each place

GPS setup at every place

Your passport page on the website

QR posters

Hosting and support

One content update a year

A visitor report

15 Emblems for a town: €6,000 once, then €1,200 a year.

Event Emblem

For festivals, embassies and creative days

€750 first Emblem, with a local artist, €500 with your own artwork · each extra Emblem €300 (€150 with your own artwork).

The collection window

An event page

A QR poster

A social media kit

The numbers after the event

Up to 10,000 attendees

Emblem People Passport

For international events

on request

Visitors pair photo memories with the people they meet. Free for visitors.

One Emblem

For any place that offers a local cultural experience

€400 for one Emblem, with a local artist, €250 with your own artwork, paid once.

Then €600 a year from launch, whatever the number of visitors.

Pay once to create, then a yearly fee

Visitors collect your passport for free.

A partner Emblem in an existing passport (Partner Experience) or several passports and partners (Destination Network): priced on request.

Prices exclude VAT. Visitors a year means overnight stays for destinations and admissions for museums. Production and the yearly fee are invoiced separately, so each can go to the right budget line.

A challenge, a Coin reward or a lucky surprise?

These formats serve different goals. Choose a reward your organisation can honour, then define its eligibility, availability and redemption process with Emblem.

Reward configuration is managed with Emblem and depends on the supported rollout. The organisation supplies and honours its agreed benefits; reward terms must be ready before launch.

Your place can open the door to other places

Join Emblem’s network of places and creators through an agreed project. A shared cultural journey can connect organisations that visitors might otherwise discover separately.

Partner participation and marketing commitments are agreed individually. Emblem does not promise a fixed audience, advertising reach or automatic access to another partner’s customer data.

Measure the experience, respect the visitor

Agree a useful report before launch. Reporting uses measured activity from your project and the reporting period, with aggregate insights appropriate to its scope.

Following is voluntary. Project reporting is not a customer CRM or a feed of identifiable visitors’ movement history; marketing permissions and any additional data use require their own agreed basis.

Visitors go further

Your passport guides people from the landmark they came for to the places they would have missed.

Every place tells its story

Each Emblem opens the story of its place, in the visitor's own language.

New places get noticed

A new venue, a reopening or an exhibition gets its own Emblem, so people come to see it.

Proof they were there

Each Emblem is collected at the real place: by GPS, or by GPS and a QR code on site.

A souvenir that lasts

No stock and no shipping. It stays in the visitor's collection after the trip.

Local artists, credited

Every Emblem is an original artwork, credited to the creator who made it.

Measured, not tracked

Collections and rewards in aggregate. No personal data comes to you.

Ready now

No app to build, no stores, no servers. Your passport launches in weeks.

For your visitors

The Emblem app on iOS and Android, in 22 languages

A map of every Emblem and passport

Collection at the place by GPS, or by GPS and a QR code on site

Your passport, with progress and stories

Quizzes, challenges and Lucky Emblems

Rewards with Coins, one per account

Emblems they can give to someone

An alert when they pass near an Emblem, if they turn it on

For your organisation

Original Emblems by credited local creators

Your passport page on the website, ready to share

Your profile in the app, with your places

QR posters and a launch kit

Rewards redeemed on the visitor's phone, in front of your staff

Aggregate reports on collections and rewards

Hosting, app updates and support

From the Emblem network

Visitors who already collect other passports

Your places inside their country's Pavilion

One collection across passports and borders

Listed for search engines and AI assistants

New app features as they ship

Partner rewards

A tasting, a ticket or a discount, unlocked after a set of Emblems. One per account.

Lucky Emblems

A rare edition with its own prize, won by chance when collecting.

Challenges

Collect all five, earn the bigger reward.

Quizzes

A short quiz on each place turns a visit into learning.

Your passport's own design

Its cover, colours and pages in your identity, in the app and on the web.

Event Emblems

A one-day Emblem for your festival, collected only on site.

AR Emblems

Your landmark in 3D, in augmented reality.

People Passport

Photo memories with the people met at an international event.

Printed kit

Posters and table cards with your QR code.

Launch campaign

Social posts, a newsletter feature and a story on the Emblem website.

Everything your passport can do

What your visitors find in the Emblem app. The newest features are coming soon.

GPS and a QR code

For a counter, a room or an event, ask for GPS and a QR code on site.

A quiz on every Emblem

Five questions after the visit. A perfect score earns Coins.

Titles to unlock

Collectors earn titles as they complete your passport, and Coins with them.

Your organisation's profile

Your logo, story, Emblems, passports and rewards, in one place people can follow.

Emblems as gifts

At the place, visitors can collect an Emblem as a gift and send it to a friend in the app or by link.

Soon

Leaderboards

Who collected the most in your passport or pavilion.

Instagram stories

One tap shares an Emblem as a story, in your passport's colours.

The Portal

Each collector's 3D room, with their Emblems on the walls.

Offline collection

No signal at the place? The Emblem is collected, and confirmed once the phone is back online.

AR Emblems

Your landmark in 3D, placed in the visitor's world.

A nudge nearby

If visitors turn it on, the app tells them when they pass near one of your Emblems.

22 languages

Your passport speaks your visitors' languages, from Arabic to Japanese.

Reports, not tracking

You see collections and rewards in aggregate, never who your visitors are.

Rewards that bring visitors back

A reward gives people a reason to keep collecting, and you decide where that takes them: beyond the landmark everyone knows, to the places they would otherwise walk past.

Partner rewards

Collectors earn Coins as they explore. Your reward asks for a set number of your Emblems, so people visit several of your places before they unlock it: a tasting, a ticket or a discount. One per account, while stock lasts.

Lucky Emblems

During a campaign, collecting a Lucky Emblem gives one chance at a limited reward. Each place can have its own chances: lower at the landmark everyone already visits, higher at the places you want people to discover. A surprise, never a promise.

Cities and tourism

Connect landmarks, neighbourhoods and visitor routes inside one destination passport.

Distribute visits beyond one landmark

Present local stories through Emblem creators

Measure aggregate route participation

Museums and culture

Extend an exhibition, monument or heritage visit with a digital souvenir made by an Emblem creator.

Add a collectible layer without inventory

Connect interpretation to the real visit

Continue engagement after departure

Events and brands

Create a limited, on-site activation with a clear collection or reward moment.

Mark attendance with one Emblem

Configure a limited activation window

Report collections and reward use

Communities and education

Turn local knowledge, school routes and community stories into a shared cultural passport.

Credit local contributors clearly

Paper passport

Printing, stamps and distribution

QR stamp rally

Setup and a licence

Your own app

An agency build, often €40,000+

Emblem

From €1,250, then a yearly fee

Time to launch

Paper passport

Weeks

QR stamp rally

Weeks

Your own app

3 to 12 months

Emblem

6 to 8 weeks

Proof of visit

Paper passport

A stamp at a desk

QR stamp rally

Scanning a code

Your own app

You build it

Emblem

GPS at the place

Original artwork to collect

Paper passport

QR stamp rally

Rarely

Your own app

You commission it

Emblem

Yes

Visitors already using it

Paper passport

QR stamp rally

Your own app

You start from zero

Emblem

Yes

Languages

Paper passport

One per print run

QR stamp rally

It varies

Your own app

You translate

Emblem

Day 1

Emblem

Listens to your goals, places, audience, budget and timing.

You

Tell us what visitors should discover and remember.

You get

A written scope within a week.

Scope and agreement

Week 1

Emblem

Proposes the places, the number of Emblems, the artists, the rewards and the launch date.

You

Choose the places and sign off the scope.

You get

An agreement with rights, roles and payment stages.

Places and stories

Weeks 1–2

Emblem

Researches and writes the story of each place, and sets its GPS point and collection radius.

You

Check the facts and the access to each place.

You get

Every place, mapped and written.

Artworks

Weeks 2–5

Emblem

Commissions local creators, briefs them and runs two rounds of feedback.

You

Approve each artwork.

You get

Original Emblems, credited, with usage rights.

Build and test

Weeks 5–7

Emblem

Builds your passport in the app and on the website, translates it, sets up the rewards and tests collection on site.

You

Try it on your phone at one of the places.

You get

A passport ready to open.

Launch

Weeks 6–8

Emblem

Delivers QR posters, social posts and a press note, and features your passport in the app.

You

Put up the posters and share the news.

You get

Your passport, live.

Learn and grow

After launch

Emblem

Sends aggregate reports, updates the content once a year and adds Emblems or events when you want.

You

Tell us what to add next season.

You get

A passport that keeps people coming back.

Challenge: achieve a goal

Use collection requirements to guide a journey. A qualifying visitor can unlock the displayed reward while it is available.

Clear requirements, availability and redemption conditions; completion is different from a chance-based prize.

Coins: choose an eligible offer

Where enabled, offer a benefit at a displayed Coin cost. A visit, workshop, discount or other benefit can be discussed if your team can deliver it.

Coin balance alone may not be enough: extra eligibility, dates, stock and offer conditions can apply.

Lucky: a chance to receive a reward

An eligible collection can provide one attempt per account in an active Lucky campaign. This creates a surprise around the souvenir without promising a win.

Campaign rules, odds, eligibility and stock govern the outcome. Rewards are never guaranteed.

Bring Emblem into a cooperation project

For NGOs, municipalities, cultural organisations, universities and project coordinators: discuss how a Cultural Passport could support local storytelling, youth participation, heritage interpretation or exchange between places.

You can approach Emblem with an existing project or explore the Digital World Expo proposal: a network of locally authored Cultural Passports. That proposal is in partner development; it is not an awarded European grant or a confirmed consortium. Participation, eligibility and the appropriate contractual role must be checked for each call.

A project coordinator can lead the wider programme while Emblem contributes the agreed digital experience and implementation. Each local partner helps shape its own stories and participation activities.

Your profile brings the whole experience together

Give visitors a recognisable place to find your stories, collections and next chapter, alongside other organisations and creators in the app.

Example app profile: Bernard-Massard. Your profile’s content and available sections depend on the agreed setup.

Luxembourg Passport · Youth for Peace

A public cultural passport connecting 42 places across Luxembourg with original digital souvenirs, GPS-verified collection and cultural stories.

Jacques Schneider Passport

An Emblem creator-led Luxembourg passport built around seven digital souvenirs by Jacques Schneider and the real places that inspired them.

Yekaterinburg Passport

A live cultural passport connecting 11 city places with 11 Emblems, artwork credited to 5 local creators, GPS collection, quizzes and partner rewards.

Bernard-Massard Emblem Pilot

A one-location pilot delivered as one GPS-verified Emblem inside the Luxembourg Passport · Youth for Peace, with a partner reward journey.

Collections over time

Review how many Emblems were collected during the agreed period and compare activity around project dates.

Participation

Understand aggregate collector participation where the project’s measurement supports it.

Journey progress

Review collection points and route completion to understand which parts of the experience people reach.

Reward activity

Review measured unlocks or redemption activity where supported and included in the agreed reporting scope.

Tell us about your places

Share your organisation, your places and your timing. You get a written scope and an exact price.

Quick answers

Can we start with just one digital souvenir?

Yes. One agreed place or event can be a focused first project. A passport, new edition or additional partner can be scoped later rather than including every feature at launch.

Do we need to build our own app?

No. Visitors use the Emblem app and an account to collect. The app download is free; selected passports or other offers can have separate access or purchase conditions.

Can we use our existing art and stories?

Bring them to the discovery discussion. Emblem reviews the creative fit and required permissions, credits and usage rights with you, and can coordinate approved creators for new work.

Can visitors give an Emblem to someone else?

Eligible gift editions can be sent where gifting is enabled. A gift is separate from the original on-site collection and does not advance the recipient’s passport or unlock rewards. A gift can include a personal letter and a scheduled delivery date: on Android now, and on iPhone from app version 1.6.67.

Can several organisations share a route and its marketing?

Yes, a multi-partner project can be scoped around a shared theme. Partners agree locations, content, responsibilities and communications. Reach is not guaranteed, and one partner’s customer data is not automatically shared with another.

Is European funding already secured?

No European grant award is being claimed for the Digital World Expo proposal. It is a partnership-development concept. Any application, partner eligibility, budget and timetable must follow the relevant published call. A commercial project can be scoped separately with its own financing.

What happens if a grant is delayed or refused?

Grant-dependent production should not start automatically. The parties need to agree whether to revise, defer or stop, and who bears any preparation costs. Reimbursement by a future grant is not promised. These arrangements belong in the written project agreement.

Can we add events, titles or new chapters later?

Yes, supported additions can be scoped with Emblem. Collection dates, editions and supported achievement requirements make it possible to plan a continuing programme; updates, creative work and ongoing support are agreed separately.

What information do we receive about visitors?

The agreed report can provide aggregate measured collections, participation, route progress and reward activity. It is not a named visitor list, a customer CRM or routine access to individual movement histories. Following and any marketing consent remain voluntary.

What happens to the project when an event ends?

The collection window can end while collected souvenirs remain in visitors’ personal collections, subject to Emblem’s service terms. Ongoing content availability, rights, reward redemption and support are defined in the project agreement; no permanent service guarantee is implied.

What should the agreement cover, including leaving the project?

Before production, agree deliverables, approvals, payments, content licences, credit, data roles, support duration and responsibilities. It should also explain cancellation or exit, what happens to published content and access, and any retention or export arrangements. Those terms are project-specific, not assumed from this page.

Does programme support make Emblem an official institutional app?

No. The Luxembourg Passport · Youth for Peace received support through the Youth for Peace: UNESCO Intercultural Leadership Programme. That specific programme relationship does not make Emblem an official UNESCO app or imply endorsement of every passport or proposed partnership.

What does the buyer receive?

A configured Emblem experience, agreed creative and cultural content, location setup, QA, launch support and aggregate reporting appropriate to the package.

Who pays the Emblem creator?

Emblem creator commissioning and compensation are defined in the project scope. Emblem can coordinate the commission or work with approved existing creators.

Who owns the Emblem?

Rights and permitted uses are stated in the signed project agreement. Emblem does not present one ownership model as universal.

Can rewards be configured?

Yes. A partner can define an eligible reward, the quantity available and its redemption conditions, while Emblem configures the digital unlock experience.

What happens after launch?

Emblem monitors technical performance, provides agreed reporting and can scope updates, new locations or a continuing programme.

What does it cost?

The prices are shown on this page. After a short call, a written quote confirms your exact scope and price.

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