Yekaterinburg Passport

A live cultural passport connecting eight city places with original Emblems by three local creators, GPS collection, quizzes and partner rewards.

The challenge

Create a city route that keeps local architecture, stories and creative voices visible while turning real visits into collectable progress.

Build one eight-location passport, commission eight original Emblems from three Yekaterinburg creators, and connect each work to its real place.

Passport cover, eight Emblem pages, GPS collection, creator profiles, quizzes, Coin-linked partner rewards and a public multilingual web showcase.

The passport is live in Emblem. All eight locations and Emblems are available to collect, with partner rewards from four local institutions.

Emblem travel guide

A live cultural passport connecting eight city places with original Emblems by three local creators, GPS collection, quizzes and partner rewards.