Yekaterinburg Passport

A live cultural passport connecting nine city places with original Emblems by four local creators, GPS collection, quizzes and partner rewards.

The challenge

Create a city route that keeps local architecture, stories and creative voices visible while turning real visits into collectable progress.

The approach

Build one nine-location passport, commission nine original Emblems from four Yekaterinburg creators, and connect each work to its real place.

What was delivered

Passport cover, nine Emblem pages, GPS collection, creator profiles, quizzes, Coin-linked partner rewards and a public multilingual web showcase.

Current result

The passport is live in Emblem. All nine locations and Emblems are available to collect, with partner rewards from four local institutions.

Open the live experience