Yekaterinburg Passport
A live cultural passport connecting 11 city places with 11 Emblems, artwork credited to 5 local creators, GPS collection, quizzes and partner rewards.
The challenge
Create a city route that keeps local architecture, stories and creative voices visible while turning real visits into collectable progress.
The approach
Build one passport with 11 locations and 11 Emblems, including credited artwork by 5 Yekaterinburg creators, and connect each Emblem to its real place.
What was delivered
Passport cover, 11 Emblem pages, GPS collection, creator profiles, quizzes, Coin-linked partner rewards and a public multilingual web showcase.
Current result
The passport is live in Emblem. All 11 locations and 11 Emblems are available to collect, with partner rewards from four local institutions.