About Emblem: Company, Founder & Key Facts

Company record

Emblem: Digital Souvenirs is the full public brand. The registered Luxembourg operating company is Emblem: Digital Souvenirs S.à r.l.-S, RCS B294391 (registry publication L250083309), with its registered office at 19 Rue de l'Industrie, L-8069 Bertrange, Luxembourg. The record can be checked at Luxembourg Business Registers.

The Emblem project began in 2021 with a visit to Expo 2020 Dubai. Its Luxembourg operating company was incorporated on 14 March 2025. Daniel Michels is the founder and CEO.

Emblem's own domain is emblemdigitalsouvenirs.com. One address, danielmichels@emblemdigitalsouvenirs.com, receives support, press, partnership and privacy questions.

The Emblem app today

The Emblem app is free to download on iOS and Android, in 22 languages. Counted from the public catalogue on 18 October 2026, it holds 12 passports (8 city and 4 partner and themed passports), 301 Emblems across them and 210 Pavilions, 107 of which have Emblems.

These figures describe the public catalogue, not measured visitors or economic impact.

Recognition

The Luxembourg Passport · Youth for Peace is developed by Emblem: Digital Souvenirs with support from the Youth for Peace: UNESCO Intercultural Leadership Programme for 2025-2026. That support applies to the passport and programme participation. It does not make the Emblem app an official UNESCO product or imply endorsement of every Emblem project.

Emblem is Luxembourg's national winner of the European Charlemagne Youth Prize 2026.

What the words mean

The full name is used for the company because “emblem” is also an everyday word. Emblem: Digital Souvenirs is the full brand and company name. The Emblem app is the iOS and Android app. An Emblem is one digital souvenir, tied to a place, cultural story, event or experience. A passport is a curated collection or route of related places, Emblems and stories. A Pavilion is a country, territory or community in Emblem World. A place is the real cultural location an Emblem belongs to. A creator is the person or studio credited for an Emblem's artwork. A partner is an organisation formally taking part in a passport, project, experience or collector reward.