Your own cultural passport, for a fraction of the cost of an app
Local artists turn your places into digital souvenirs that visitors collect on site. Emblem builds, hosts and runs your passport, from €1,250. You promote it.
Emblem for organisations
Live passports
Your own cultural passport, for a fraction of the cost of an app
For communes, museums, festivals and embassies
No app needed to collect
Local artists turn your places into digital souvenirs. Visitors collect them on site in the free Emblem app, the same app for every passport. You promote it your way; we build, host and run it.
European Charlemagne Youth Prize 2026: national winner for Luxembourg
Luxembourg Passport supported by Youth for Peace: UNESCO Intercultural Leadership Programme (2025–2026)
How it works
You choose the places
A town route, a museum, a festival site or a single venue.
Local artists create the Emblems
Each place gets an original artwork, credited to its creator, with the story of the place in your visitors' languages.
Visitors collect them on site
By GPS, or GPS and a QR code at a counter or event. The Emblem stays in their collection after the visit: nothing to ship, nothing to stock.
You see what worked
Aggregate reports on collections, routes and rewards. No personal data comes to you.
Pay once to create, then a yearly fee
Visitors collect for free. Prices exclude VAT. Production and the yearly fee are invoiced separately, so each can go to the right budget line.
On request: a People Passport for international events, a Partner Emblem inside an existing passport, or a Destination Network across several partners.
“Visitors a year” means overnight stays for destinations and admissions for museums.
Event Emblem
For festivals, embassies and creative days
€750 first Emblem, with a local artist, €500 with your own artwork · each extra Emblem €300 (€150 with your own artwork).
The collection window
An event page
A QR poster
A social media kit
The numbers after the event
Up to 10,000 attendees
Cultural Passport
For communes, regions and museums
€400 per Emblem, with a local artist, €250 with your own artwork · from 5 Emblems.
Then a yearly fee, by visitors a year
Under 50,000: €600 a year
50,000 – 250,000: €1,200 a year
250,001 – 1,000,000: €2,400 a year
Over 1,000,000: from €4,800 a year
Artworks by local creators
The story of each place
GPS setup at every place
Your passport page on the website
QR posters
Hosting and support
One content update a year
A visitor report
15 Emblems for a town: €6,000 once, then €1,200 a year.
One Emblem
For any place that offers a local cultural experience
€400 for one Emblem, with a local artist, €250 with your own artwork, paid once.
Then €600 a year from launch, whatever the number of visitors.
Cheaper and faster than your own app
Agency price guides put a mid-size app at €40,000–€120,000 and a complex one above €100,000, plus 15–20 % of the build every year. In recent EU public tenders, the tourism boards visitBerlin and IDM Südtirol awarded new visitor apps for €176,000 and €180,000, and Versailles estimated €200,000 for four years of maintenance and updates to its app and website.
Cost to start
Paper passport
Printing, stamps and distribution
Your own app
Often €40,000+
Emblem
From €1,250, then a yearly fee
Time to launch
Paper passport
Weeks
Your own app
3 to 12 months
Emblem
6 to 8 weeks
Proof of visit
Paper passport
A stamp at a desk
Your own app
You build it
Emblem
GPS at the place
Original artwork
Paper passport
No
Your own app
You commission it
Emblem
Yes, credited
Languages
Paper passport
One per print run
Your own app
You translate
Emblem
22 in the app
Shared with other places
Paper passport
No
Your own app
No: visitors need a new app for each place
Emblem
Yes: one app for every passport
After the season
Paper passport
A booklet in a drawer
Your own app
The app still needs updates
Emblem
It stays in their collection
One app for every place
Every passport lives in the same free Emblem app. Visitors download it once and use it in every town, museum and festival that joins, instead of installing a new app for each place.
Places promote each other
When a neighbouring commune, museum or festival promotes its passport, people arrive in the app where your passport is already on the map.
One collection across places and borders
Your Emblems sit in your country's Pavilion next to other passports, so a visitor who starts in one place can carry on in the next.
Joint routes when you want them
Neighbouring places can build a shared passport and share its promotion. This is priced on request.
We don't sell reach, and we don't share one partner's data with another. The network grows as each place promotes its own passport.
Live passports
Luxembourg Passport · Youth for Peace
42 places across Luxembourg, 42 Emblems, 18 Emblem creators.
A one-day event Emblem, collectible only on site during the event.
Installation and Emblem artwork by Explose.
More projects
Jacques Schneider Passport
Bernard-Massard Emblem Pilot
World Championship of Akhal-Teke Horses
For you
Original Emblems by credited local creators, with usage rights set in your agreement
The story of each place, written and translated
GPS setup at every place, with a QR code on site where you need one
Your passport's cover, colours and pages in your own identity
Your passport page on the Emblem website, listed for search engines and AI assistants
Your profile in the app, with your places, passports and rewards
QR posters, table cards and a launch kit
Hosting, app updates and support
An aggregate report
For your visitors
One free Emblem app for every passport, on iOS, Android and the web, in 22 languages
A map of your places, with each place's story
Quizzes and titles as they complete your passport
Emblems they keep, and can give as gifts
Optional rewards from local partners
What's included
Want visitors to go beyond the landmark? Add rewards with local partners: a ticket, a tour or a discount after a set of Emblems.
From first call to launch in 6–8 weeks
Week 1
Scope
A call about your goals, places, audience and budget, then a written scope and agreement.
Weeks 1–2
Places and stories
We research and write each place's story and set its GPS point.
Weeks 2–5
Artworks
Local creators make the Emblems, with two rounds of feedback.
Weeks 5–8
Build, test and launch
We build your passport in the app and on the website, test collection on site, and deliver QR posters, social posts and a press note.
What we need from you: choose the places, check the facts, approve each artwork, and put up the posters.
Your data and your exit, in plain words
Reports, not tracking
You see collections, route progress and rewards in aggregate. You never receive a list of visitors or their movements.
Agreed before we start
Your agreement sets out who owns the artwork and how you can use it, what data you receive, and what happens to your content and QR codes if you leave the project.
Tell us about your places
Share your organisation, your places and your timing. You'll get a written scope and an exact price within a week.
Planning a cooperation project with several partners?