Your own cultural passport, without building an app
Local artists turn your places into digital souvenirs that visitors collect on site. Emblem builds, hosts and runs your passport, from €1,250. You promote it.
Emblem for organisations
Live passports
Partner answers
How Emblem works with local artists
Your own cultural passport, without building an app
Created by local artists, collected on site.
From €1,250 · a written price within a week
European Charlemagne Youth Prize 2026: national winner for Luxembourg
Luxembourg Passport supported by Youth for Peace: UNESCO Intercultural Leadership Programme (2025–2026)
Who it's for
Communes and regions
A route through your town or region, made by local artists.
Cultural Passport
Museums
Collected in your building, with a QR code at the counter if you want one.
Place Emblem or Cultural Passport
Festivals and embassies
A souvenir that exists only on the day.
Event Emblem
Brands and venues
A tasting, a ticket or a discount after a set of Emblems.
Place Emblem with a reward
How it works
You choose the places
A town route, a museum, a festival site or a single venue.
Local artists create the Emblems
Each place gets an original artwork, credited to its creator, with the story of the place in up to 3 languages you approve.
Visitors collect them on site
By GPS on site, or by GPS and a QR code at a counter or an event. The Emblem stays in their collection after the visit: nothing to ship, nothing to stock.
You see what worked
A collector report every quarter, in aggregate. No personal data comes to you.
What you get back
Every quarter, a collector report for your passport. Aggregated, never names.
Unique collectors: the people who collected at least one of your Emblems on site
Collections by place, to see which places draw people
Collections by month, to see what your promotion did
Completed passports: the people who collected every place
Pay once to create, then a yearly fee that follows your collectors
Visitors collect for free. Prices exclude VAT. The build and the yearly fee are invoiced separately, so each can go to the right budget line.
On request: a People Passport for international events, a Partner Emblem inside an existing passport, or a Destination Network across several partners.
Cultural Passport
For communes, regions and museums
€450 per Emblem, with a local artist, €250 with your own artwork · from 5 Emblems.
Then a yearly fee that follows your collectors
Up to 500, and every first year: €600 a year
501 – 2,500: €1,200 a year
2,501 – 10,000: €2,400 a year
Over 10,000: from €4,800 a year
A collector is a person who collected at least one of your Emblems on site during the year; gifts don't count. You know next year's fee 60 days before renewal. It rises at most one step a year and is never invoiced mid-year.
Artworks by local creators
Each place's story in up to 3 languages
GPS setup, and QR codes where needed
Your passport page on the website
QR posters
A launch kit
Hosting and support
One content update a year
A quarterly collector report
Place Emblem
For one venue: a museum, a winery, a monument
€450 for one Place Emblem with a local artist, €250 with your own artwork, paid once, then €300 a year.
Then €300 a year.
Its story in up to 3 languages
GPS setup, and a QR code if needed
Its page on the Emblem website
A QR poster
A quarterly collector report
Event Emblem
For festivals, embassies and creative days
€750 first Emblem, with a local artist, €500 with your own artwork · each extra Emblem €350 (€150 with your own artwork).
No yearly fee.
The collection window
An event page
A QR poster
A social media kit
The numbers after the event
Up to 10,000 attendees; larger events on quote
Extras, each with its price
Extra story language: €40 per Emblem
Extra content update: €150
An Emblem added later: Its build price
Extra printed QR kit: At cost
Launch day on site, in Luxembourg: €300
Setting up a reward: Included
Three-year examples
Town route, 10 places, local artists: €4,500 to build, €600 for year 1, €600 – €1,200 a year for years 2 and 3, €6,300 – €7,500 over three years.
Museum, 5 places, your own artwork: €1,250 to build, €600 for year 1, €600 – €1,200 a year for years 2 and 3, €3,050 – €4,250 over three years.
With up to 2,500 collectors a year.
A festival with 3 Event Emblems by a local artist: €1,450, once.
Included for you
Original Emblems by credited local creators, which you may use to promote your passport
Each place's story in up to 3 languages you approve, written and translated
GPS setup at every place, with a QR code on site where you need one
Your passport's cover, colours and pages in your own identity
Your passport page on the Emblem website, listed for search engines and AI assistants
Your profile in the app, with your places, passports and rewards
QR posters, table cards and a launch kit
Hosting, app updates and support
Email support, with a reply within 2 working days
One content update a year: text and photo edits, or one place replaced
A collector report every quarter
Included for your visitors
One free Emblem app for every passport, on iOS, Android and the web, in 22 languages
A map of your places, with each place's story
Optional quizzes and titles
Leaderboards: who collected the most in your passport or Pavilion
Instagram stories: one tap shares an Emblem, in your passport's colours
Emblems they keep, and can give as gifts
The Portal, in testing: each collector's 3D room, with their Emblems on the walls
Optional rewards that you or a local partner provide; we set them up
Not included
Story languages beyond the included 3
New Emblems after launch
Printing beyond the launch kit
The rewards themselves
Paid advertising
What's included, and what isn't
Want visitors to go beyond the landmark? Add rewards with local partners: a ticket, a tour or a discount after a set of Emblems.
How Emblem compares
Agency price guides put a mid-size app at €40,000–€120,000 and a complex one above €100,000, plus 15–20 % of the build every year. In recent EU public tenders, the tourism boards visitBerlin and IDM Südtirol awarded new visitor apps for €176,000 and €180,000, and Versailles estimated €200,000 for four years of maintenance and updates to its app and website.
Cost to start
Paper passport
Printing, stamps and distribution
Trail or quiz app
A licence, plus your own content
Your own app
Often €40,000+
Emblem
From €1,250, then a yearly fee
Time to launch
Paper passport
Weeks
Trail or quiz app
Days to weeks
Your own app
3 to 12 months
Emblem
6 to 8 weeks
Proof of visit
Paper passport
A stamp at a desk
Trail or quiz app
GPS or QR, in the trail app
Your own app
You build it
Emblem
GPS on site, plus a QR code where you want one
Original artwork
Paper passport
No
Trail or quiz app
You supply it
Your own app
You commission it
Emblem
Yes, credited
Languages
Paper passport
One per print run
Trail or quiz app
You translate
Your own app
You translate
Emblem
Stories in up to 3; the app in 22
What visitors install
Paper passport
Nothing
Trail or quiz app
The trail app
Your own app
Your app
Emblem
The free Emblem app; GPS collection also works in the browser
Shared with other places
Paper passport
No
Trail or quiz app
Yes: one app for many trails
Your own app
No: visitors need a new app for each place
Emblem
Yes: one app for every passport
After the season
Paper passport
A booklet in a drawer
Trail or quiz app
Usually no keepsake of each place
Your own app
The app still needs updates
Emblem
It stays in their collection
One app for every place
Every passport lives in the same free Emblem app. Visitors download it once and use it in every town, museum and festival that joins, instead of installing a new app for each place.
Places promote each other
When a neighbouring commune, museum or festival promotes its passport, people arrive in the app where your passport is already on the map.
One collection across places and borders
Your Emblems sit in your country's Pavilion next to other passports, so a visitor who starts in one place can carry on in the next.
Joint routes when you want them
Neighbouring places can build a shared passport and share its promotion. This is priced on request.
We never sell visitor data, and we never share one partner's figures with another. The network grows as each place promotes its own passport.
Live passports
Luxembourg Passport · Youth for Peace
42 places across Luxembourg, 42 Emblems, 18 Emblem creators, as of October 2026.
A one-day event Emblem, collectible only on site during the event.
Installation and Emblem artwork by Explose.
More projects
Jacques Schneider Passport
Bernard-Massard
World Championship of Akhal-Teke Horses
From agreed scope to launch in 6–8 weeks
Before week 1
Scope
A call about your goals, places, audience and budget, then a written scope and agreement.
Weeks 1–2
Places and stories
We research and write each place's story and set its GPS point.
Weeks 2–5
Artworks
Local creators make the Emblems, with two rounds of feedback.
Weeks 5–8
Build, test and launch
We build your passport in the app and on the website, test collection on site, and deliver QR posters, social posts and a press note.
What we need from you: choose the places, check the facts, approve each artwork, and put up the posters.
To launch for the summer season, agree the scope by April.
The terms in plain words
12 months, no automatic renewal
Your agreement runs 12 months from launch. We send next year's fee 60 days before the end, and it renews only when you confirm in writing.
Half at signing, half at launch
The build is invoiced 50% when you sign and 50% at launch. The yearly fee is invoiced at launch, then for each year you renew. Invoices are payable within 30 days. Public bodies get an e-invoice by Peppol or MyGuichet.lu.
If you stop
Collection closes at the end of the term. Visitors keep what they collected, your page becomes an archive and your QR codes point to it. You can reopen later for the yearly fee alone.
The artworks
Creators keep their copyright and are always credited. You may use the artworks, stories and posters to promote your passport, in any medium, during the agreement and for 12 months after. Merchandise needs the creator's agreement.
Your visitors' data
Emblem runs the visitors' accounts and is responsible for their data. You receive aggregate figures only: no names and no individual movements. Collections and the app's database are stored in Europe; our server code runs in Europe.
Accessibility
The app is tested with text at twice its size, labels what it shows for screen readers and follows the phone's setting to reduce motion. Tell us about any barrier you meet: danielmichels@emblemdigitalsouvenirs.com.
Support
By email, with a reply within 2 working days. Changes, new places and extras are agreed in writing; email is enough.
Grants and subsidies
We give you a cost breakdown by budget line (artists, content, setup and the yearly service) for grant and subsidy applications. We can't promise eligibility.
Tell us about your places
Share your organisation, your places and your timing. You'll get a written scope and an exact price within a week.
Emblem: Digital Souvenirs S.à r.l.-S · Bertrange, Luxembourg · RCS B294391
Planning a cooperation project with several partners?