Emblem and Bernard-Massard: Free Cellar Reward

Emblem and Bernard-Massard are working together on Emblem’s first collector-reward pilot in Luxembourg. The one-location collaboration adds a GPS-verified Bernard-Massard Cellars digital souvenir to Luxembourg Passport YFP and connects cultural exploration with a cellar reward in Grevenmacher. Eligible collectors can unlock one free cellar tour followed by one tasting glass by collecting 10 Emblems from Luxembourg Passport YFP and spending 15 Emblem Coins. Availability, booking, venue conditions and applicable age requirements remain subject to the current offer shown in Emblem. Quick answer: what does the Bernard-Massard partnership offer? For people searching for free things to do in Luxembourg, local activities in Grevenmacher or a Luxembourg wine experience, the most important distinction is simple: this is an unlockable collector reward, not an unconditional free walk-in tour. Place: Caves Bernard-Massard in Grevenmacher, in Luxembourg’s Moselle wine region. Digital activity: collect the GPS-verified Bernard-Massard Cellars Emblem at the location and explore its story and quiz. Reward: one complimentary cellar tour followed by one tasting glass. Current unlock requirement: 10 collected Emblems from Luxembourg Passport YFP and 15 Emblem Coins. The experience is designed for visitors discovering Luxembourg and residents looking for a different local day out. The Bernard-Massard Cellars Emblem can count as one of the 10 Passport Emblems, but the current Coin-based reward does not require that particular Emblem separately. The checklist and conditions shown in the mobile app are always the current source of truth. How to unlock the free cellar-tour reward First, download Emblem, sign in and open Luxembourg Passport YFP to see its places, digital souvenirs and progress. Explore Luxembourg and collect 10 Passport Emblems. Collection is GPS-verified at participating locations so each digital souvenir represents a real visit. Earn 15 Emblem Coins. Eligible place collections, perfect quiz results, missions, titles and selected Passport milestones can add Coins under the current in-app rules. Once both requirements are met, use 15 Coins to activate the Bernard-Massard offer. Keep the active reward in Emblem and confirm its use only when Bernard-Massard staff ask you to do so. The free benefit is the reward after eligibility has been completed. Standard visits and tastings outside the Emblem reward follow Bernard-Massard’s normal prices and booking conditions. Collectors should review the live Emblem Coins and Rewards page and the offer in the app before travelling. A digital souvenir for Luxembourg wine culture The collaboration begins with one real place and one collectible: the Bernard-Massard Cellars Emblem. It depicts the Grevenmacher building with vines, grapes and bubbles, turning the visit into a digital keepsake inside Luxembourg Passport YFP. The experience also includes a five-question cultural quiz about the Luxembourg Moselle and traditional-method sparkling wine. Topics include the Moselle’s role in Luxembourg wine culture, second fermentation in the bottle, lees ageing, riddling, disgorgement and the geographical meaning of the Champagne name. Practice mode is available for learning; after collection, a verified perfect score can earn one Emblem Coin once under the current rules. This makes the stop relevant even before a reward is unlocked. Wine enthusiasts can learn more about production and regional heritage, while curious visitors can discover why Luxembourg’s Moselle is such a distinctive part of the country. Why Bernard-Massard in Grevenmacher? Founded in 1921 by Jean Bernard-Massard, Bernard-Massard is a five-generation Luxembourg family business known for traditional-method sparkling wine. Its historic facilities stand by the Moselle in Grevenmacher, where official visitor information describes a cellar experience that introduces guests to wine and crémant production. The partnership fits Emblem’s place-based model: visit a real location, collect a digital souvenir, learn its story and allow wider exploration to lead to a tangible local reward. The activation remains a pilot, and Emblem is not publishing unverified visitor, conversion or commercial results. A Luxembourg activity for tourists and locals For people visiting Luxembourg, Grevenmacher offers a practical route into the country’s wine culture beyond Luxembourg City. Visitors can use the Passport to identify places, build a collection across the Grand Duchy and make Bernard-Massard part of a Moselle day trip. Luxembourg’s buses, trams and second-class trains are free nationwide for residents and tourists; check the official journey planner for the current connection before leaving. For Luxembourg residents, the same experience works as a local activity for a weekend or day off. Rather than treating familiar places as background, the Passport adds a reason to revisit them, read their stories and keep a record of what was discovered. The reward recognises exploration across several Luxembourg locations rather than a single check-in. More free things to do in Grevenmacher A Bernard-Massard visit can be combined with no-cost outdoor activities nearby. Official tourism listings include an easy 3.34-kilometre Grevenmacher comfort route along the Moselle promenade and an easy 2.32-kilometre historical and cultural walk through the town. Walking by the river, exploring the old town and collecting a place-based digital souvenir can form a low-cost day out before any optional purchases. Public transport can also keep the itinerary simple and avoids the need to drive after a tasting. Always check current routes, opening information and weather conditions before travelling. Plan your Bernard-Massard visit Official visitor listings direct guests to 22, Route du Vin, L-6794 Grevenmacher, Luxembourg. Bernard-Massard recommends reservations for visits, particularly on weekends and public holidays. Opening times, standard tour formats and booking availability can change, so consult the official Bernard-Massard visits and tastings page before setting out. Collecting the digital souvenir is a location-based app activity and is separate from consuming alcohol. The reward itself includes one tasting glass, so venue rules, applicable age requirements and responsible-consumption guidance apply. People who do not want or are not eligible to drink can still explore the place story, collect the Emblem and use the quiz without redeeming the tasting reward. Frequently asked questions Is the Emblem Bernard-Massard activity free? The cellar-tour reward has no separate cash price after it is unlocked, but it must be earned. The current requirement is 10 Emblems from Luxembourg Passport YFP plus 15 Emblem Coins. This is not an unconditional free tour for every walk-in visitor, and current partner terms apply. Can tourists and Luxembourg residents participate? Yes, the pilot is designed to make sense for both visitors exploring Luxembourg and residents looking for local activities. Each collector needs an Emblem account and must meet the requirements shown in the app. Do I need to collect the Bernard-Massard Cellars Emblem? The Bernard-Massard digital souvenir is available to collect at the location and can count toward the 10 required Luxembourg Passport YFP Emblems. Under the current Coin-based rule, it is not an additional mandatory requirement beyond the 10 Passport Emblems and 15 Coins. Do I need to book a cellar tour? The digital souvenir collection and the cellar tour are separate steps. Unlocking an Emblem reward does not replace any booking or venue instruction. Check the current offer in Emblem and Bernard-Massard’s official visit page before travelling. Do I need to drink wine to collect the digital souvenir? No. Collecting the Emblem is a GPS-verified cultural activity in the mobile app. The redeemable reward includes a tasting glass and is therefore subject to the venue’s current age and service conditions. What else can I do for free in Grevenmacher? Walk along the Moselle, follow the Grevenmacher comfort route or explore the historical and cultural trail. Public transport is free nationwide in Luxembourg, making it easier to plan a local day trip without a car. Start the Luxembourg wine-reward journey Open Luxembourg Passport YFP, explore the Bernard-Massard Cellars digital souvenir and review the current reward requirements. Then plan the places you want to discover across Luxembourg. Please enjoy alcohol responsibly. If a tasting is part of your visit, use public transport or arrange a safe journey home.