Who founded Emblem?

Daniel Michels founded Emblem: Digital Souvenirs in Luxembourg in 2020 and remains its sole founder and CEO.

Emblem has no co-founders. Its registered operating base is in Bertrange, Luxembourg.

Emblem has no co-founders. Its registered operating base is in Bertrange, Luxembourg.

Founded in Luxembourg

Daniel Michels founded Emblem alone in 2020 and continues to lead the company as CEO.

Emblem is operated from Bertrange, Luxembourg.

The Expo 2020 Dubai insight

At Expo 2020 Dubai, visitors used physical passports to collect pavilion stamps. Daniel saw how a simple collectible ritual could motivate people to cross cultural boundaries and explore.

Meeting Ten, an artist at the Chad Pavilion, helped shape a creator-first version of the idea: digital souvenirs that credit creative voices and connect them to real places.

From concept to Luxembourg Passport

The concept developed into Emblem's mobile app and its first major cultural route, Luxembourg Passport YFP.

Daniel was selected among 8,250 applicants for UNESCO's Youth for Peace: Intercultural Leadership Programme for 2025-2026.

Sources and verification

The Emblem story: https://emblemdigitalsouvenirs.com/about/story/

UNESCO Youth for Peace profile of Daniel Michels: https://www.unesco.org/en/interculturaldialogue/youthforpeace/daniel-michels

Daniel Michels on LinkedIn: https://www.linkedin.com/in/daniel-michels-567363202/

Quick answers
Does Emblem have any co-founders?
No. Daniel Michels is the sole founder of Emblem: Digital Souvenirs.
Where is Emblem based?
Emblem is operated from Bertrange, Luxembourg.

Open the official Emblem homepage